WordPress web design price guide

WordPress Web Design Price

Breakdown of WordPress Website Costs

So you are ready to build a website for your business. You have heard WordPress is a good option but how does it breakdown in cost? Especially when compared to platforms like Squarespace or Wix?

The first thing to determine is your budget and current needs.

If you are a brand new service based business, here is what you need:

  • light branding – selecting colors and fonts for a branded look
  • navigation and URL structures set up correctly
  • a fast, simple “cut to the chase” design style – no high fidelity designs required!
  • great design and placement of your CTA’s like buttons, phone numbers, and forms

If you are an established eCommerce website looking for a fresh modern design, you will need:

  • high fidelity designs done for all key pages
  • customized main navigation for easy product navigation and finding
  • custom search functionality for finding products
  • product page design and modifications (product options?)
  • cart and checkout design
  • payment gateway considerations
  • SEO plan for maintaining current positioning
  • URL structures and internal linking

That list keeps going for a few more items but you get the point. There are different types of websites.

Now, just because you need a “simple” website, this does not necessarily mean “cheap”. A cheap website will have corners cut and important details overlooked that will absolutely come back to bite you in the ass.

The best thing to do is come up with an honest budget. Remember this website will be your 24/7 storefront and salesperson. If done correctly and attention is paid at some point to great SEO, there is a strong chance your website becomes your greatest asset.

Our website ranges are typically:

Type Of WebsiteTypical Pricing
Simple, Fast, Hyper Local Service Based SiteNothing upfront, $195/mo
Custom Business WordPress Website$5k-$15k depending on needs
Custom eCommerce WordPress Website$9k-$25k depending on needs and # of products
Everything is based on your business and needs. These are just basic outlines to give you an idea of pricing. Our HyperLocal sites are only for brand new hyper local service based businesses.

Domain Name Costs

When building a WordPress website, domain registration typically costs between $10 to $50 annually. Additional fees for privacy protection and domain transfer services should be factored in. Renewal rates may vary from the initial registration costs.

Web Hosting Expenses

Analyze different hosting plans such as shared, VPS, and dedicated options. Compare monthly and annual payment choices for potential savings. Consider bandwidth and storage limits that can impact performance.

Our CARE service include private, premium WordPress website hosting.

Theme Pricing

Differentiate between free and premium themes based on features. Evaluate one-time purchase costs versus subscription models for theme updates. Responsive design and customization options significantly affect pricing.

Before you purchase a custom theme that you like online think about a few things:

  • are you ready to create all the design assets and content needed to get the site looking like it does in the demo?
  • if you don’t need all the features of the theme but like the overall look don’t purchase the theme. You are often loading way more JS and CSS than you need slowing down your site.
  • who is the original creator of the theme? When was the last time it was updated? How many reviews does it have?

Most times you do not need a “designed theme” but more likely to start with an established and proven “starter theme” like Astra, Hello, Underscores, etc.

Plugin Costs

List essential plugins with associated costs, including both free and premium options. Subscription-based plugins may require ongoing payments. Ensure plugin compatibility for optimal site functionality.

Security Expenses

Research SSL certificate costs for secure transactions. Invest in security plugins or services to safeguard against threats. Account for backup solutions and recovery services costs.

Maintenance Fees

Decide whether to handle maintenance internally or outsource to professionals. Include costs for updates, backups, and performance monitoring. Prepare for unexpected expenses related to troubleshooting and repairs.

Factors Influencing WordPress Design Pricing

Customization Level

When determining wordpress website design costs, assess the level of customization required for your website. Hiring developers for custom wordpress theme costs involves tailored solutions that can be more expensive. Consider the balance between pre-made themes/plugins and unique designs to meet your needs effectively.

Business Type

Your business type significantly impacts web design needs. Align design choices with industry standards and freelance web designers to meet customer expectations. Evaluate the necessity of e-commerce functionalities if relevant to your business model.

Feature Requirements

Identify essential features based on your website’s purpose and target audience. Prioritize features that boost user engagement and experience. Plan for scalability to accommodate future growth and additional functionalities.

Budgeting for Your WordPress Site

Setting a Realistic Budget

Establish a comprehensive budget that covers all aspects of web design. Include a buffer for unexpected costs. Review past projects to gauge realistic pricing expectations.

Prioritize core functionalities critical for your website’s success. Differentiate between essential and optional features to streamline costs. Focus on user experience improvements for better engagement.

Prioritizing Essential Features

Identify core functionalities that are critical for your website’s success. Differentiate between essential and optional features to streamline costs. Focus on user experience improvements that drive engagement and conversions.

Allocating Funds for Future Updates

Set aside a portion of your budget for regular updates and enhancements. Plan for technology upgrades as web standards evolve over time. Consider the long-term benefits of maintaining an up-to-date website.

Tips to Avoid Overpaying

Comparing Multiple Quotes

Gather quotes from various designers or agencies to determine prevailing market rates. Assess the range of services offered in each quote for effective comparison. Watch out for any hidden fees or additional charges that might not be initially transparent.

Choosing the Right Professionals

Research potential designers or agencies by examining their portfolios and client reviews. Evaluate their expertise within your specific industry to ensure relevant experience. Take into account their communication style and responsiveness throughout the selection process.

Avoiding Unnecessary Add-ons

Identify features that may appear attractive but do not provide substantial value to your website. Steer clear of impulsive purchases of plugins or themes that could complicate site management. Concentrate on essential tools that align with your website’s objectives and goals.

Frequently Asked Questions

What are the typical costs involved in WordPress web design?

WordPress web design costs vary based on factors like customization, features, and developer rates. A basic WordPress website can range from $500 to $2000, while complex sites with advanced functionality can cost $5000 or more.

How do different factors influence WordPress design pricing?

Factors such as custom design work, e-commerce integration, SEO optimization, and ongoing maintenance can significantly impact WordPress design pricing. The more complex the requirements, the higher the cost is likely to be due to increased time and expertise needed.

How should one budget for a WordPress site?

When budgeting for a WordPress site, consider your business needs, desired features, and long-term goals. Allocate funds for design, development, hosting, domain registration, plugins, and ongoing maintenance to ensure a successful website launch without financial surprises.

What are some tips to avoid overpaying for WordPress web design services?

To avoid overpaying for WordPress web design, research multiple developers, compare quotes, clearly outline your project requirements, prioritize essential features, ask for a detailed breakdown of costs, and negotiate where possible. Be cautious of unusually low prices that may compromise quality.

Is it possible to find affordable WordPress web design services without compromising quality?

Yes, it is possible to find affordable WordPress web design services without compromising quality. Look for experienced freelancers or agencies with competitive pricing, check their portfolios and client reviews, and communicate effectively to ensure your project expectations align within your budget constraints.

Frequently Asked Questions

Find answers to commonly asked questions about our products and services.

Still have a question?

If you have any other queries, feel free to reach out to us. Our knowledgeable team is here to help!