Key Takeaways
- Verify your business listing: Ensure your Google Business listing is verified to have control over the information displayed.
- Correct listing information: Double-check and update accurate details like address, phone number, and website to avoid confusion.
- Edit profile details: Customize your profile with engaging photos, a compelling business description, and relevant categories.
- Update operational info: Keep customers informed about your business hours, special hours, and any closures to manage expectations effectively.
- Add management roles: Delegate responsibilities by assigning different roles to team members for efficient management of the listing.
- Keep info current: Regularly review and update your Google Business listing to reflect any changes in your business operations.
Your Google Business listing could be your businesses’ most valuable lead generation tool. It’s highly visibly on search (at least the map section is, your listing may not be….yet), it has direct lead generation tools like click to call, product listings, service listings, Q&A, and messaging. Many times, during a local search, a customer may not even get to your website. The reviews, descriptions, and easy access to contact information available on your maps listing may be enough to get them to contact you. Optimize your google business profile and keep it up to date with relevant information using the guide below to make sure your listing IS visible in those top 3 maps ranking spots.
Verify your business listing
Start here: Google Business Profile
Click
To verify your business listing, start by clicking on the \”Verify now\” button on your Google Business Profile.
Choose
After clicking, you will be prompted to choose a verification method. You can select from options like phone, email, or mail.
Enter
Once you have selected your preferred verification method, proceed by entering the verification code provided to you.
Correct listing information
Check Business Information
To ensure your business information is accurate, verify the business name, address, and phone number. Incorrect details can lead to confusion for potential customers.
It\’s crucial to have the right contact info displayed on your Google Business Listing. Double-check all fields to avoid any errors that could deter customers from reaching out to you.
Update Business Hours
If there are any changes in your operating hours, promptly update them on your Google Business Listing. Customers rely on this information when planning visits or contacting your business.
Make sure to include any notes about limited availability or special hours during holidays or certain occasions. This helps manage customer expectations and prevents any inconvenience.
Add Website URL and Business Description
Include your website’s URL in the designated field on your Google Business Listing. This allows customers to easily access more information about your business and its offerings.
Craft a concise yet informative business description that highlights key features, products, or services you offer. This snippet should be engaging and provide a brief overview of what sets your business apart.
- Pros:
- Accurate information builds trust with customers.
- Updated hours prevent misunderstandings and missed opportunities.
- Providing a website link enhances online visibility.
- Cons:
- Inaccurate details can lead to missed opportunities.
- Failing to update hours may result in negative reviews.
- Omitting a website link limits customer access to additional information.
Edit profile details
Upload Photos
Uploading high-quality photos is crucial to attract potential customers and make your Google Business listing stand out. Visual content helps users get a glimpse of your business, showcasing products, services, and the ambiance.
When adding photos, ensure they are relevant to your business and accurately represent what you offer. High-resolution images can significantly impact a customer\’s perception of your establishment.
Add Categories
Including business categories in your profile is essential for better visibility on Google. By selecting the appropriate categories that best describe your business, you increase the chances of appearing in relevant searches.
When choosing categories, be specific and select those that align closely with your products or services. This will help Google understand your business better and match it with relevant user queries.
Include Special Attributes
Adding special attributes, such as Wi-Fi availability or outdoor seating, provides valuable information to potential customers. These attributes can influence a customer\’s decision-making process when choosing a business to visit.
Manage display settings
Select preferred business photo
When updating your Google Business listing, ensure to handpick a high-quality image that best represents your business. A visually appealing photo can attract potential customers and create a positive first impression.
Consider selecting a photo that showcases your products, services, or the ambiance of your establishment. Set the tone for your brand by choosing an image that aligns with your business identity and resonates with your target audience.
Customize cover photo and logo
Another essential aspect of managing your display settings is customizing your cover photo and logo. Your handpicked cover photo should be eye-catching and relevant to your business. It serves as a prominent visual element that can leave a lasting impact on visitors.
Similarly, set a professional logo that enhances brand recognition. Your logo should be clear, distinct, and easily recognizable even in smaller sizes. Make sure both the cover photo and logo reflect the essence of your business effectively.
Adjust map pin location accurately
To improve the accuracy of your Google Business listing, it\’s crucial to handadjust the map pin location accurately. This step ensures that customers can easily locate your business on Google Maps, leading to increased foot traffic and visibility.
Update operational info
Set hours
Setting special hours for holidays is crucial to inform customers about any changes in your operation schedule. This ensures that they are aware of when you will be open or closed during special occasions.
Informing customers about your key business information such as the opening date helps build trust and credibility. It gives them a clear understanding of your business history and establishes a connection with your brand.
Add products/services
Adding the products or services offered by your business to your Google Business listing provides valuable information to potential customers. This helps them understand what you offer and encourages them to engage with your business.
Highlighting specific products or services can attract customers looking for those particular offerings. It also differentiates your business from competitors and showcases your unique offerings.
Enable messaging
Enabling messaging for customer inquiries allows for direct communication between you and potential customers. This feature enables quick responses to queries, improving customer satisfaction and engagement.
Responding promptly to messages demonstrates excellent customer service and can lead to increased conversions. It also provides an opportunity to address any concerns or questions potential customers may have before making a purchase.
Add management roles
Assign roles
Assigning roles within your Google Business listing is crucial for effective management. Designate an owner, manager, or communication manager to oversee different aspects of your listing. This ensures clear accountability and streamlined operations.
Grant access levels
When adding management roles, it\’s essential to grant appropriate access levels to team members. Different roles come with varying permissions, so assign access based on responsibilities. This helps maintain data security and control over the listing.
Delegate responsibilities
To ensure smooth functioning of your Google Business listing, delegate responsibilities effectively among team members. Each role should have clear tasks and duties to avoid overlap and confusion. Effective delegation leads to efficient management and timely updates.
Edit access levels
Control who can edit the listing
To maintain the accuracy of your Google Business listing, you can control edits by assigning different access levels to team members. By doing this, you ensure that only authorized individuals can make changes to the information displayed.
Limit access to specific sections
One way to manage your Google Business listing effectively is to limit edit permissions to specific sections. This allows you to designate certain team members to update particular details, such as operating hours or contact information, while restricting access to other areas.
Monitor changes made by team members
Review changes impact
Check appearance
After updating your Google Business listing, review how the changes appear on Google search and maps. Ensure all the details such as description, prices, and other things are accurately displayed.
It is crucial to verify that the quality of information presented is consistent across all platforms. Inconsistencies can lead to confusion among potential customers, affecting your business\’s credibility.
Monitor interactions
Keep a close eye on customer interactions post-update. Monitoring feedback and reviews can provide valuable insights into how the changes have been received by your audience.
- Review changes on Google search and maps
- Ensure consistency in information across platforms
- Monitor customer interactions for feedback
Keep info current
Review Regularly
Regularly review and update your Google Business listing to ensure all information is accurate. Check for any changes in your business details, such as store hours, contact information, or services offered. By keeping your listing up to date, you provide users with the most relevant and current info about your business.
Maintaining accurate information on your Google Business listing helps improve your online visibility and credibility. When potential customers search for businesses like yours, having updated details increases the chances of them finding and choosing your business over competitors.
Additionally, you can add a Google Business Post each week. Re-use anything you post to Facebook or other social media. These posts keep you profile fresh while also a tool to keep your customers informed. You can post updated, events, or deals.
Respond Promptly
Respond to customer reviews promptly to show that you value their feedback and are committed to providing excellent customer service. Positive reviews can attract more customers, while addressing negative feedback demonstrates your willingness to resolve issues and improve customer satisfaction.
By engaging with customer reviews, you not only build trust with existing customers but also create a positive impression for potential customers who read those reviews. Taking the time to respond shows that you care about your customers\’ experiences and are proactive in addressing their concerns.
Stay Informed
Stay informed about new Google features and updates that can enhance your Google Business listing. Google frequently introduces new tools and functionalities that can help you better manage your online presence, such as adding product attributes, showcasing store products, or utilizing social media integration.
Summary
You\’ve learned the essential steps to update your Google Business listing. Verify, correct, and manage your information to ensure accuracy and visibility. Keep details current and review changes to maintain a strong online presence. Take charge of your listing to attract more customers and boost your business.
Don\’t wait! Start updating your Google Business listing today to enhance your online visibility and attract more customers. Your accurate and up-to-date information will help you stand out in search results and drive more traffic to your business. Take action now to reap the benefits of a well-maintained listing.
Frequently Asked Questions
How can I verify my business listing?
To verify your business listing on Google, log in to your Google My Business account, select the business you want to verify, choose a verification method (usually by mail or phone), and follow the instructions provided. Verification helps ensure the accuracy and legitimacy of your business information.
How do I update my operational info on Google Business?
To update operational information on your Google Business listing, log in to your Google My Business account, navigate to the \”Info\” tab, locate the section you want to edit (e.g., hours of operation), make the necessary changes, and click \”Apply.\” Keeping this information current helps customers know when you\’re open for business.
Can I add management roles to my Google Business listing?
Yes, you can add management roles to your Google Business listing. In your Google My Business account, go to the \”Users\” tab, click on the \”Invite new users\” button, enter the email address of the person you want to add, select their role (owner, manager, or site manager), and send the invitation.
How do I ensure my Google Business listing information is accurate?
Regularly review and update your Google Business listing details such as address, phone number, website URL, and business hours. Monitor customer reviews and respond promptly to any feedback or questions. Keeping your information accurate and engaging enhances your online presence and builds trust with potential customers.
Why is it important to keep my Google Business listing information current?
Keeping your Google Business listing information up to date ensures that customers get accurate details about your business. This includes operating hours, contact information, services offered, and more. By maintaining current information, you provide a better user experience, increase visibility in local searches, and build credibility with your audience.
