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Wix vs Squarespace vs WordPress: A Good Ol' Fashioned Showdown


Do you plan to create a website for your online business soon and need a website builder? Below, we’ll discuss the differences between Wix vs Squarespace vs WordPress.

Over 4.4 million new companies and businesses got started in 2020. The eCommerce industry bloomed from the limitations that the pandemic put in place. This boom is also what made the eCommerce market more competitive and saturated.

This is why you need to make sure that you pick a website builder that best suits you. In the guide below, we added the pros and cons of these platforms. We also included a brief discussion on how to use WordPress, Wix, and Squarespace.

Keep reading to learn how each website builder compares to the others.

Top Tools for Building a Website for Your Business

Wix is an easy-to-use tool, especially if you are only starting and learning the basics. Its drag-and-drop interface will give all its users a great website-building experience. Plus, you can choose from a variety of website templates and customization options.

Squarespace differs from Wix as the PC differs from Mac. Unlike Wix, Squarespace uses a structured editor where elements snap into columns/rows. While it offers more limited customization options, Squarespace features more high-quality templates.

WordPress is the most powerful out of the three. However, it isn’t the best choice for those who have no background in website building or coding. While it has a steeper learning curve, WordPress is an open-source and the most flexible one while also being setup well out of the box for search engine optimization.

Before the pandemic, only 30 million or 64% of small businesses in the US had a website. While it’s not a big reason behind their closing down, this is one thing that put most of them out of business. A website can make a huge difference in sales, brand awareness, and localization.

Today, it’s not only smart to create a good business website, but it’s also the best action to take. Yet, building a website isn’t an easy task. Right from the start, you need to know how to pick a website builder that will fit your needs.

Keep reading to learn what you need to know about Wix vs Squarespace vs WordPress.

Wix vs Squarespace vs WordPress

Deciding Between Wix vs. Squarespace vs. WordPress for SEO

Wix and Why It Makes a Good Website Builder

If you’re new to website-building, ease of use is likely one of your main concerns. You may feel anxious about your coding skills or lack thereof. You may even consider taking a coding class first.

The great thing with Wix is that you don’t need to worry about any of that. Building a website on Wix is easy. All you need is to start is to register for a Wix account.

From there, you can start deciding what kind of website you want and how you want it to look. You can pick from two options to create a Wix website. You can use the Wix ADI or Wix editor.

If you want a fast and simple way of creating your website, pick Wix ADI. You only need to answer the few questions given by the AI. If you want to have more control over how your website will look, use the Wix editor.

Wix offers over 500 different themes. Pick one and then use the editor to edit it. Choose from over 200 apps to integrate into your website.

Other than the intuitive drag-and-drop interface, Wix has a clean layout. An interface with too many tools can overwhelm amateur web designers.

Wix also makes it easy for you to integrate social media sharing buttons and live feed to your web pages. It has a dashboard built for managing and observing social media promotions. When it comes to SEO, Wix works well for newbies, too.

Ideal Website Types for Wix

Are you a budding writer, photographer, or videographer? If you want a website where you can feature your work portfolio, Wix is a good choice. Its tools and templates are a good match for portfolio-type websites.

You can also create business websites on Wix. Be it an online business site for fitness products, your crafted jewelry, and others, Wix will be a great pick. It’s perfect for websites that have a lightweight e-commerce store.

Drawbacks of Using Wix

While it’s a beginner-friendly website, Wix has its share of problems, too. Its free plan is very simple and won’t give you much when it comes to apps and features. The good news that follows this is that a Wix premium plan can cost you as little as $5 per month.

Before you launch a website with Wix, know that you can’t switch its design after launch. This can be frustrating if you find a better website theme or template after you launch. Speaking of its many choices, the number of them can also seem overwhelming.

Plus, Wix doesn’t have an archive feature, so it’s not ideal for blogs. You can still create a blog with Wix if you like. If you want to create a website dedicated to blogging, use WordPress or Squarespace.

Squarespace and Its Top Benefits

If you want a website builder similar to Wix but more refined, Squarespace is the one for you. Of the three choices, Squarespace offers many sophisticated themes.

With Squarespace, you can change the design of your website even after you launch. You don’t need to worry about looking for the perfect template and design first. You can pick a more appropriate template once you have more time, so focus on the content first.

Squarespace is more than a website builder with tons of great professional-looking templates. Its eCommerce feature set includes coupon generators and abandoned cart recovery.

Like Wix, Squarespace uses a visual page editor with a drag-and-drop interface. However, the elements will stick to columns and rows for more organization. The editor also offers tools like photo cropping so you can adjust your images while you edit.

It also offers built-in marketing features and apps that integrate well with it. All these things are great for creating a well-made website that users and web review sites will love. Remember, 90% of users can form an opinion about a brand after looking at less than 10 reviews only.

Ideal Website Types for Squarespace

Squarespace is great for business websites, especially creative businesses. You can also create blogs, portfolios, and lightweight eCommerce stores with it. Creating a Squarespace website starts with registering an account.

You then start picking what type of website you want to create, and then you select your main goals. Based on this information, Squarespace will show you a list of templates that match your goals.

Common Issues With Squarespace

Squarespace has its share of downsides and is more complex than Wix. You need to have a solid background in coding to use Squarespace.

Beginner coders may go through a steep but workable learning curve. Plus, in the end, you’ll have a beautiful website ready for launching.

The built-in marketing features that Squarespace offers are also quite limited. An example is that it only offers Mailchimp for its email campaigns. With that said, if you want a website builder with an app market, it’s not this. Squarespace doesn’t even have an app market at all.

Squarespace, the website builder king of templates, doesn’t offer free plans. However, the good news is that it offers interested users a 14-day trial period. When the trial ends, you need to upgrade to a premium plan, which can cost $12 per month at the least.

WordPress and Why It’s a Wonderful Web Builder

WordPress is a powerful website builder with impressive features and potential. WordPress powers 59.7% of all software-built websites in the world.

The flexibility of the platform is the reason behind its popularity. You get to pick from over 56,000 free plugins from the official WordPress.org directory. This means you can extend the functionality of your website in countless ways.

WordPress also has the largest collection of themes and templates. It has a real-time theme customizer that shows you a live preview of your website as you make changes. Plus, you can try all the themes that you want without losing any of your underlying content.

WordPress doesn’t have a drag-and-drop interface. The fixed editor uses a block-based interface. However, you can use a plugin to turn its interface into one.

Ideal Website Types for WordPress

Why use WordPress, and what is WordPress used for? With its power and flexibility, you can create all kinds of websites with WordPress. You can use it to make:

  • Blogs
  • Portfolios
  • Business websites
  • Membership sites
  • Social networks
  • Landing pages
  • Online courses
  • Forums
  • E-commerce stores and more

Wix and Squarespace are better if you only need a lightweight eCommerce store. If you want to start a serious online business equipped with tools and apps, use WordPress.

Disadvantages of WordPress

Wix and Squarespace are what you call hosted website builders. This means they handle the hosting of the software for you. All you need to do is to sign up for an account and build your website.

What makes WordPress a different breed of website maker is that it is a self-hosted one. This means you need to find a host for your WordPress website. This can be both a disadvantage and an advantage.

It is a disadvantage in that it is an extra step you need to take. However, if you host your website, then you have more freedom over it. You can add as many plugins or integrate more apps as you please.

Think of it like building a house on your land first before you can make a home out of it. With Wix and Squarespace, you buy a condo unit that is ready for you to move into. Condo management handles building maintenance for you.

WordPress will need more technical knowledge from its users or time to learn how to use it. If you don’t mind taking doing self-studying or taking classes on how to use plugins on WordPress, go for it. Get to know the top WordPress SEO plugins for your business today.

Another drawback of WordPress is that it doesn’t have a dedicated customer support team. If your theme or hosting goes awry, you need to get support from those sources. You can also use the large pool of community-created resources.

Wix vs Squarespace vs WordPress: Understanding the Differences & How to Pick the Right One

You’ve seen the good, bad, and tricky parts of each website builder. Now, use what you learned to pick one that will work well with your business plans and goals. Don’t forget to take into account all the drawbacks of the one you choose.

If you want a flexible and easy-to-use website builder, use Wix. If you want a simple website builder that offers professional themes, use Squarespace. If you want a flexible website builder and have 100% control over it, use WordPress.

Note that we’re talking about WordPress.org, the self-hosted software. WordPress.com is something different. If you want to know more about WordPress, you can learn its history here.

Pick the Website Builder That Matches Your Business’s Needs

We hope this Wix vs Squarespace vs WordPress comparison guide helps you find the best one. The best website builder for you will depend on your needs and technical prowess.

Remember that you don’t need to stick to the website builder that you pick first. You can always try each one out to get a better sense of its environment. This way, you also get to know first-hand how each one differs from the others.

Do you want to learn how to use WordPress and WordPress plugins? If you want to develop your WordPress website, shoot us an email or phone call. See our contact page and get in touch with us at our address and schedule if you want to give us a personal visit.